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18 July 2008

Our Secrets Revealed: Why Our Prices Are Still The Lowest!

We're often asked why we're so much cheaper than practically all the other canvas art companies in the UK. On our Live Chat service, for example, people regularly query the price of our large canvas prints and three part sets particularly, and wonder if there's anything inferior about the quality. The answer is always a resounding "No!"

We decided to write this article to reveal some of the reasons that we're able to offer such great quality canvasses whilst keeping prices down.

As part of our own product development, we regularly research the prices and materials used by other companies to make their canvasses. This includes the odd anonymous sample, of course! We find this is the best way to cut through the hype and misinformation that unfortunately still plagues the market.

We see lots of canvas art websites using tacky, fear-based marketing. We're sure you've seen them too:

"Make sure you don't buy from them, they print with ink that evapourates when you look at it!"

or

"Make sure you don't get a canvas from X, they don't use our patented magic varnish that protects your canvas from evil for XXXX years..."

It's disappointing to still see this sort of thing because it creates a general mistrust of everybody, and is often used simply to justify exorbitant prices.

As our customers know, we hate this approach, and prefer to offer full information about our products and how they are made on the website. The quality and construction of our pieces is well documented with the information and articles we provide on this news page, as well as our Quality Guide and Quick Guide. This allows anyone to make an informed choice for themselves, without being badgered into (or out of) anything.

We know. You're probably now thinking "this is all very well, but you promised secrets!" Well, there are a number of reasons why we are able to offer such high quality canvas prints at our trademark low prices...

Perhaps the main reason is our established infrastructure. Since our inception, we’ve grown steadily and now we work from our 5500 sq ft. facility in Leicester. This space allows our team to create more pieces each day whilst better organisation and efficiency leads to higher quality standards.

This growth also allows us to buy in more materials such as canvas and frames, and this buying power allows us to negotiate lower costs. We import directly from the best manufacturers so that we don’t have to rely on the stocks of UK suppliers. Passing these savings onto our customers benefits everybody in the long run.

With the odd exception, all our artwork is designed in-house, so we don’t have to include hefty artist royalties in the final price. Whilst our designs are exclusive and you won’t find them anywhere else, we don’t believe in charging a gallery price tag. Some may charge more for limited editions, but we’re not convinced that this increases value.

So now you know! We’re confident that Canvas Republic make the best quality, best value canvas prints available, so why not see our online shop for more details?

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Canvas Republic UK, 66 Percy Road, Aylestone, Leicester, LE2 8FN. United Kingdom.